What are likely to be the best measures of actual and potential value for each o

What are likely to be the best measures of actual and potential value for each of the listed customer bases? Customers for a B2B electronics components distributor Customers for a dry cleaner Customers for an automobile manufacturer; for an automobile dealer Customers for a large regional supermarket chain Customers for Disney World; for Six Flags; for Club Med Customers for CNN; for HBO (Caution: Theyre different. CNN sells viewers to advertisers while HBO sells programming to viewers.)Detailed answer with explanation please ASAP. Question is from book Managing Customer Relationships: A Strategic Framework 2nd ed Don Peppers and Martha Rogers John Wiley & Sons 2011