When he retired as CEO of American Airlines a position he held for 18 years Robert Crandall was described in a Newsweek article (June 1 1998) as one tough [expletive]. Other nicknames Crandall garnered during this career included Fang Bob the Butcher and Wretched Robert. Newsweek noted that Crandalls salty language and brass-knuckle in-your-face style of dealing with employees and rival airlines is now out of style in the executive suites of U.S. corporations. In strategic decision-making situations why might Crandalls style of management have been advantageous to American Airlines?