Which of the following industries is most likely to use databasemarketing? A companys sales potential would be equal to marketpotential when which situations exists? Marketing is consideredboth an art and a science. How do the 4Ps or marketing mix helpus bridge the gap between art and science? Which of the followingelements of sociocultural environment can be associated with thegrowing demand for social surrogates like social networking sitestelevision and so on?