You are a manager at Winsome Manufacturing Company a companythat produces plastic storage containers and sells them to the homeconsumer through home sales events. At the companys quarterlymeeting the head of marketing described a new product to beintroduced in the first quarter of the next fiscal yearapproximately nine months from now. The product will bearoom-sized plastic storage unit suitable to the outside ofthe home; it is similar to a competitors product but will havesignificantly more features. This product will open new markets forthe sales channel lay the foundation for add-on products andgenerate new revenues. You have only seen preliminary sketches ofthe potential product but are very excited by the new product.