You are a marketing consultant to Tims Coffee Shoppe. A way for Tims Coffee Shop

You are a marketing consultant to Tims Coffee Shoppe. A way for Tims Coffee Shoppe to determine the advantages (or weaknesses) Tims has as compared to their competitors is through doing a Competitive Profile Matrix (CPM). When you identify Tims key success factors you can weigh them according to the strength/weakness compared to the competitors. Once you have completed your matrix submit a minimum of four pages which includes the CPM your recommendations for Tim as well as a title page and a references page to the Dropbox area of the course. Additional Resource: The U.S. Small Business Administration website.