You are analyzing the automobile industry. Identify at

You are analyzing the automobile industry. Identify at least five global firms operating in the U.S. market. With regard to the U.S. market identify the generic competitive strategy of each firm. For those who have a differentiated strategy identify their points of differentiation. For all firms identify where along the value chain they create differentiation or lower cost than competitors.
After completing your assigned readings using the principles learned in this module submit your comments to the Discussion Area by Wednesday January 25 2012. Then during the rest of the module read critique and respond to submissions by at least 3 of your classmates. All written assignments and responses should follow APA rules for attributing sources.
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