You are the CEO of a low tech high volume low margin industrial cleaning suppl

You are the CEO of a low tech high volume low margin industrial cleaning supplies (chemicals) business. You currently design your own products in house but
employ third party manufacturing. You also utilize third party logistics to warehouse and distribute your products. You have numerous but small competitors.
Many manufacture/distribute their own products. Your entire market base is located in the Mid West of the United States. You plan is to expand into the rest of
the United States and possibly Canada and Mexcio (currently no competition). Using the information found in chapter 6 what would you do to drive growth while
not compromising margins?