You are to develop the fundamentals of strategic plans for theFord Motor Company

You are to develop the fundamentals of strategic plans for theFord Motor Company and the Toyota Motor Corporation two giants ofthe automobile industry. You are to develop SWOT analyses andpropose strategies for the two multinational enterprises. In doingso it will be necessary to research analyze and compare bothfirms to understand better their current position and future plansto increase competitive advantage. Common problems facing each autogiant today are the current economy; the competition of the otherauto firms; and the demand for a lower cost more ecologicallyfriendly alternative fuel vehicle. Your research should includethe nine issues set forth for both firmssee the Unit 4 IPAssignment: Please use the QthenA SWOT and Strategy form.