You need to start considering the demand and the demandcurve that apple might have based on the fact that a few storeshave discounted the iPhone we must consider that the prices couldbe elastic to a degree. However apple is known for charging morefor its products then competitors. Based on its stock price peakat that time apple computers was the largest (in dollar amount)company in the US. Based on this there must be a demand for theirproduct. ( Ipods and Iphone Ony ) .