You will submit a two-page description of your businessproduct or service for in

You will submit a two-page description of your businessproduct or service for instructor approval of your topic. Productinnovation and marketing are the only enduring competitiveadvantages that companies can use to survive and thrive in themarketplace. In the next 7 weeks you are going to participate indesigning and writing a marketing plan for a business product orservice of your choosing. Your active participation in thisproject first is essential to building your understanding ofmarketing; secondly you can use a well-written marketing plan toshow prospective employers a sample of your work.