Your analysis should include: 1) Identify the product 2) Identify the manufacturer 3) Determine the target audience for the ad 3) examine the statement of usage and side effects from a consumer perspective 4) Identify the media outlet. Are there any implications for the ad strategy and the particular outlet in which it is presented? 5) Identify and evaluate the positioning of the product (e.g. does it fulfill a unique need for a class of consumers does it claim to be better than competing products?). What persuasive appeals are used in the ad message or executional strategy (e.g. humor fear slice of life cultural symbolsetc.).