Your assignment should contain a cover page an abstract page and a reference page in addition to the body. The body of the paper should be 3 pages in length starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 6 pages in length.
Please submit your assignment as a Word document in APA format using the attached template.
GRADING CRITERIA
MKT255 Unit 2 Individual Project Possible Points Earned Points
Definition of the segmentation bases. 30
Description of each of the target markets. 30
Analysis of 2 competitors and their positioning. 20
Analysis of competitive advantages. 25
Development of value proposition and positioning statement. 20
Grade for Unit 2 Individual Project 125
My subject was about Marketing Process Can this be in your own words.