Your Task You are assigned to develop an international

Your Task
You are assigned to develop an international marketing plan. The detail includes selecting an international destination target market and identifying an existing product/organisation which is not currently marketed within the selected destination.
The assignment will represent a complete marketing plan which will identify and justify the commercial potential as well as the details of the recommended implementation plan and a critique examining the robustness of the plan.
The plan should be presented in 4 clearly defined sections as follows each of which carries a specific assessment weighting. And use Harvard Referencing
(1) The Analysis (1600 words + 10%)
This section should contain an introduction to the chosen product/organisation context. An analysis and justification of the chosen target market and its suitability for growth opportunity (Assessment weighting 40%)
(2) Strategy Development (800 words + 10%)
A discussion of the various strategic development opportunities including a discussion of the recommended mode of market entry and market strategy (Assessment weighting 20%)
(3) Implementation (1200 words + 10%)
A discussion of the various aspects of the extended marketing operations including reference to product pricing distribution communications and service dimensions where necessary (Assessment weighting 30%)
(4) Critical Reflection (400 words + 10%)
A reflection of any issues raised between the theoretical underpinning and the practice elements. This should include a summary of the likely implications and restrictions of the marketing plan presented; a consideration of the effectiveness of models and frameworks proposed in the marketing plan should form part of the critique.
Note: this is not a conclusion but a critique examining the robustness of the plan presented.
(Assessment weighting 10%)
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