You have been recently hired as a marketing analyst in an advertising agency. Yo

You have been recently hired as a marketing analyst in an advertising agency. You are assigned the task of assessing the impact of direct marketing promotions. Your goal is to provide a valid assessment of the performance of individual campaigns as well as objective and reliable cross-campaign comparisons.Each campaign is comprised of multiple mailings and each mailing is measured in terms of the response rate which is the number of consumers who respond to the mailing. The performance of the overall campaign is determined by averaging the response rates of individual mailings.You have the following information:In a Microsoft Word document respond to the following: