You are to research the promotional campaign around this product or service. Wha

You are to research the promotional campaign around this product or service. What tools do they use and why? Are there other tools that could be used effectively here in the UAE?You should also look at the pricing strategy for this product or service. Why do you think the company has chosen to price their offering the way they have? Which pricing strategy to you think they are using (penetration skimming cost based competition based perceived value)?
Finally you need to look at these strategy types ((1) Product Leader (2) Fast Follower (3) Customer Intimate and (4operationally Excellent). What strategy do you think this organization uses for your chosen product/service?(Just a note: Remember in marketing there are no right or wrong answers. It is how you defend your opinion that counts.( Use your own words.. no copy and paste )