DQ-1
Answer each question with 2-paragraphs each. Provide references and quotes using APA formatting.
Discussion Question 2 -Discuss how perceptual maps can be used to discover challenges and opportunities for a company.
Search for an illustration of an established company on the internet that uses perceptual maps.
-How did the company use perceptual maps to differentiate and position its brands successfully?
Discussion Question 4 You are in charge of managing a campaign that allows your company to coordinate sales across all brands and channels.
-What type of information would you need to avoid the possibility of cannibalization among brands?
-What type of information would you need to avoid conflict of interest among your authorized channels of distribution? DQ-1
Answer each question with 2-paragraphs each. Provide references and quotes using APA formatting.
Discussion Question 2 -Discuss how perceptual maps can be used to discover challenges and opportunities for a company.
Search for an illustration of an established company on the internet that uses perceptual maps.
-How did the company use perceptual maps to differentiate and position its brands successfully?
Discussion Question 4 You are in charge of managing a campaign that allows your company to coordinate sales across all brands and channels.
-What type of information would you need to avoid the possibility of cannibalization among brands?
-What type of information would you need to avoid conflict of interest among your authorized channels of distribution?
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