Two vice presidents of a large commercial dairy farmhave each developed a sustainability plan. The overview of thefirst plan is written in a neutral tone and contains many facts andfigures related to nutrition finances and energy efficiency. Theoverview of the second plan uses more emotional language andcontains alarming facts related to childrens health animalwelfare and the farms future. What does each vice president hopeto achieve by using neutral versus emotional facts? How effectiveis each style at encouraging the president to implement asustainability plan? Which style would you use to propose asustainability plan to your company?