MARKETING: Short Paper Assignment: Consumer Buying Behavior .Write a one-page paper addressing the points below in paragraphformat. Use these bullets as a checklist.Introduction: briefly introduce your paper. The introductionprovides you an opportunity to capture your readers attention andto provide an overview and give the reader a preview of youressay.1. Why is understanding consumer behavior so important forcompanies? Think of examples in which companies understood theircustomers as well as examples of companies that you think did notunderstand their customers.2. Identify the company you chose and describe the product orservice it provides.3. Describe the types of buyers most likely to purchase thisproduct or service.4. Indicate the personal factors that might impact their buyingdecision.Conclusion: The conclusion reminds the reader what your paper isabout and allows you to make a final point without introducing newinformation.