Week 2Week 2 DQ 1What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?Week 2 DQ 2How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each?Week 2 Assignments:MKT 498 Week 2 (Marketing Analysis Paper)MKT 498 Week 2 Summary