The Final Paper will be entitled An Integrated Marketing Strategy for ____. You

The Final Paper will be entitled An Integrated Marketing Strategy for ____. You will fill in the blank with an existing or a new brand name of your choice. Your goal in writing the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (product or service) with a particular target market. The papers you write each week will help you to prepare to create your Final Paper. The paper should be eight pages in length (not including the title and reference pages)andinclude the following sections:Writing the Final Paper The Final Paper: Carefully review the Grading Rubricfor the criteria that will be used to evaluate your assignment.