1: What created Red Bulls success? where is the core franchise and benefits? Has

1: What created Red Bulls success? where is the core franchise and benefits? Has the products positioning changed over time? what is the role of alcohol mixing to Red Bulls success?2: What is Red Bullssuccess formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this judgment?3: What should Red Bulls competitors do? Coke? Pepsi? Anheuser-Busch?4: If you were an investor in Red Bull would you take your money and run or stay for thelong haul?