A marketing mix is the set of technology tools that the firm uses to pursue it

A marketing mix is the set of technology tools that the firm uses to pursue its marketing objectives in the target market.

Answer

True

False

Question 11

1.

A U.S. media company is paying an Indian company to do its help desk support. This would be an example of nearshore outsourcing.

Answer

True

False

Question 12

1.

An affiliate program is:

Answer

an arrangement made between two e-commerce sites that directs viewers from one site to the other site.

an ad-on product or service that is purchased through the originating seller.

a marketing campaign directed at persuading consumers to get others to purchase the same product or service.

a business relationship between sellers and suppliers that support e-commerce.

Question 13

1.

When you purchase your books for this course from an online source such as Amazon.com you are participating in which type of
e-commerce?
Answer

I-BC

B2C

E-CB

C2B

Question 14

1.

A U.S. bank doing onshore outsourcing of some of its work is using another U.S. company.

Answer

True

False

Question 15

1.

Rapid application development discourages end user involvement as it tends to slow down the systems development process.

Answer

True

False

Question 16

1.

_____ is a formal business plan that maps out your customer base and your strategy for reaching them.

Answer

Path-to-Profitibility (P2P)

Customer Strategy and Outreach Plan (CSOP)

E-Plan

Feasibility Plan

Question 17

1.

The waterfall methodology is:

Answer

a process management technique that identifies and includes end users and management in the SDLC.

an assessment methodology that ensures quality applications.

a sequential activity-based process in which one phase of the SDLC is followed by another.

an outsource development methodology to information systems.

Question 18

1.

The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.

Answer

B2B

B2C

B2G

G2C

Question 19

1.

In the B2C e-commerce business model the consumer drives supply and the business drives demand.

Answer

True

False

Question 20

1.

What is the difference between a pop-up and pop-under ad?

Answer

A pop-under ad is a type of spyware; a pop-up ad is not.

A pop-up ad uses a separate window; a pop-under ad does not.

A pop-up ad appears when you open a Web site; you do not see a pop-under ad until you close your current browser
window.

A pop-up ad is a click-and-order ad; a pop-under ad is considered a click through ad.