One of the major dilemmas in global management concerns thedegree to which a mul

One of the major dilemmas in global management concerns thedegree to which a multinational firm should adapt its businesspractices to particular locations and cultures versus the degree towhich it should maintain consistency across all its operations. Ingeneral firms prefer consistency because it streamlines operationsand may result in global economies of scale. At the same timemultinational firms cannot gloss over differences without runningthe risk of losing a particular market to more responsive (local)competition. In this exercise you will interpret your hometownculture for a large multinational company.