What are the four categories of consumer products? List

What are the four categories of consumer products? List and give an example of each.
What is a product mix?
What is the difference between the breadth and depth of a product mix?
Define brand equity.
List and briefly describe four different types of advertising. (one example of a type of advertising might be institutional)
Briefly describe the difference between a push and a pull strategy.
MBA 5320
Assignments 3 Due 10/17
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