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Most established companies focus on ________ when it comes toinnovation. A. competitive innovation B. continuous innovation C.demand innovation D. incremental innovation E. everydayinnovation

A(n) ________ is any good service or idea that is perceived bysomeone as new. A. creative product B. product C. new idea D. innovation

Total customer satisfaction is the general feeling of pleasureor disappointment that results from comparing perceived performanceto expectations. To achieve total customer satisfactionorganizations need to_____________. A. Lower […]

A ________ is a set of procedures and sources managers use toobtain everyday information about developments in the marketingenvironment. A. vertical system B. marketing information system […]

______ consists of people equipment and procedures to gathersort analyze evaluate and distribute needed timely andaccurate information to marketing decision makers. A. A marketingdatabase B. A […]

A variable cost is a cost thatA. varies per unit at every level of activity.B. may or may not be incurred depending on managementsdiscretion.C. occurs at […]

The assignment of numbers or symbols to a property of objectsaccording to value or magnitude is called _____. A. Scaling B.Weighing C. Measurement D. Sampling E. […]

A cost which remains constant per unit at various levels ofactivity is aA. variable cost.B. manufacturing cost.C. fixed cost.D. mixed cost.

Effectiveness is indicated by _____.A. sales-activity variancesB. all of these answers are correctC. static-budget variancesD. flexible-budget variances