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Why is product life cycle important? Whatchanges shouldoccur inadvertising sales and promotion at the variousstages of the product life cycle? Provide examples.

Identify acurrent and innovative advertising campaign youhaveobserved recently. What are the characteristics of thecampaign? Why is it innovative?

What assessment tools might a business use to determine whatyour competition is doing? How do you collect data on thecompetition? Provide examples.

Why is it important to have a unique competitive advantage(often called a unique selling proposition or USP)? Is acompetitive advantage perceived or real?

During negotiations the union has made a proposal that overtimewill be paid at time-and-a-half for a minimum of 2 hours wheneverit is assigned. The current contract […]

Discuss the concept of progressive discipline and the seventests for just cause employment terminations. Provide examples ofhow they might relate to your job or company.

What is your organizations relationship with the localregional national and global media? How does it impact yourorganizations PR coverage?

Resources: University Library Internet andthe Virtual

The use of e-mail has become a standard for todayscommunication. How has the use of e-mail affected the verbal andpara-verbal communication channels of communications? What benefitshave […]